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Research keywords with low bid and high search depending on the monthly budget |
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Setting ad groups and campaign with Ad scheduling, promotional region etc. |
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Monitoring and managing Bids on the keywords and trying to keep them low with the use of landing pages, website optimizer tool |
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Writing Ads, and optimizing it time to time as per the offers |
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Tracking and analyzing conversion rate and constantly trying to improve that |
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Calculating ROI as per the clients statistics |
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Creating and optimizing landing pages |
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A/B testing also known as Split Testing |
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Implementing and using Adwords Website Optimizer Tool |